Media Kits tell brands who you are, what your blog is about, why they should choose to work with you or be featured on your blog, and how they can work with you. Having a media kit shows that you take your blog seriously and have something to offer to brands. No matter what size your blog is or what stage you’re in, you should have a media kit.
When a brand stumbles upon your blog, they usually want a little info about you before they are ready to collaborate. Media kits keep all your stats and contact info in one place so that they can easily get in touch with you when they are ready to work with you. But don’t wait until a brand reaches out to create one. Make one now so you can pitch brands you want to work with.